Located in the fast-growing NoLo district, Factory NoLo is the exclusive location for immersive events and the beating heart of innovation in the city of Milan.
A vibrant ecosystem that blends cutting-edge technology and a creative approach, it is the perfect destination for those seeking inspiration and emotion.
The breadth and versatility of the spaces, together with a strong contemporary identity, make the organization and realization of any event unique and highly successful.
The resident plug&play technology allows for photo shoots, video productions, hybrid, physical and fully digital events, traditional and web oriented live shows.
Factory NoLo has a total area of over 500 square meters divided into two rooms, Kids Room 1 and Kids Room 2, which can accommodate up to 120 people.
The main room KR1 has a maximum capacity of 100 people and can accommodate up to 70 people in a theater setting.
The absolute protagonist of the space is the Infinity Wall, one of the largest photographic limbo in the Milan area, which, with its 120 square meters of fully video-mappable masonry surface, transforms the location into an immersive stage with a high scenographic impact.
The KR2 secondary hall is a space designed to adapt to a variety of solutions and needs. The distinctive element is a photographic limbo, which also offers the possibility of creating virtual sets using green screen technology.
With its iconic architecture and wooden beams, Factory NoLo is much more than a location, it is a testimony to early 20th century in Milan.
With its iconic architecture and wooden beams, Factory NoLo is much more than a location, it is a testimony to early 20th century in Milan.
Factory NoLo is the perfect space to bring the best creativity to life.
With its ample space and modularity, Factory NoLo offers endless possibilities for photo shoots, video shoots and film sets. A driveway directly connects the shooting spaces, allowing for the creation of sets that can accommodate even the largest of subjects.
Factory NoLo is the perfect environment to host any type of event: meetings, mini-conventions, press conferences, product launches, musical performances, fashion shows, capsule collection launches and institutional talk shows.
In addition to rooms for physical and digital events, it is possible to create break-out rooms, workstations, backstage, wardrobe and make-up rooms.
Factory NoLo is the perfect space for temporary activities:
installations, showrooms, shops and studios, art and lifestyle exhibitions, musical performances and fashion shows.
The integration of in-house technology into the venue’s offering provides an all-in-one solution, minimizing setup and material logistics costs.
Factory NoLo offers innovative plug-and-play technologies that can be modulated and adapted to any need.
A large, fully video-mappable photographic limbo transforms the location, creating immersive atmospheres of high scenic impact.
A resident technical facility with its own directing, editing and post-production suites provides customized solutions for a variety of needs.
Holographic technology captures attention, evokes emotion, increases audience engagement and can be used in a variety of contexts: from interactive product and service presentations to more immersive realities and gamification processes.
An innovative technology in 4k, plug & play, touch screen and suitable for all lighting conditions. An all-in-one system, Capsule is equipped with everything needed to project hologram ambassadors and speakers in real time, live streaming or through pre-recorded video content.
This solution is perfect for effectively communicating brand messages while collecting neuro-analytic data through the application of eye-tracking methods.
Una tecnologia innovativa in 4k, plug&play, touch screen e adatta ad ogni condizione di luminosità. Grazie a un sistema all-in-one, Capsule è dotata di tutto il necessario per proiettare in ologramma ambassador e speaker in tempo reale, in live streaming o attraverso contenuti video preregistrati.
Questa soluzione è perfetta per comunicare efficacemente i messaggi del brand e contestualmente raccogliere dati NeuroAnalitici, attraverso l’applicazione di metodologie di Eye Tracking.
Much more than a location, Factory NoLo is also a production house.
The advice of a specialized team with broad and diversified skills and an agile and precise in-house production department guarantee effective solutions, always focused on innovation and originality.
We believe that the success of an event is a mix of creativity, rigor, emotion and content: from the scouting of speakers, presenters and talent to the creation of spaces according to the most creative requirements, to catering, reception and secretarial services.
Factory NoLo offers professional expertise in the creation, strategy and production of original and data-driven creative content: emotional videos, themes and intersigles, logo animation, videographic backdrops and dynamic backgrounds with a three-dimensional effect.
Factory NoLo provides a fully customizable streaming service that guarantees users an engaging and interactive experience, with the ability to activate gamification, polling and Q&A dynamics. The event can be viewed from any device, fixed or mobile.
Innovation meets interaction control.
Factory NoLo offers a range of digital services with D*motion™. D*motion™ is the method of collecting real, concrete data from every type of user, experience and interaction. By returning and interpreting user behavior data, D*motion™ provides the organization with key KPIs useful for improving strategic and commercial event performance. The goal is to improve audience engagement and measure ROInt, the return on interaction, through the application of all digital boundaries.
With the aim of increasing guest engagement and making guests feel at home, Factory NoLo provides professional and highly trained service staff.
Factory NoLo provides the venue's catering for welcome coffees, coffee breaks, lunches, dinners and aperitifs, offering a select range of suppliers with whom it usually works, perfectly able to meet the needs of each client.
Indoor parking - Free Wi-Fi - Day and night cleaning - Waste disposal - Security.
Much more than a location, Factory NoLo is also a production house.
The advice of a specialized team with broad and diversified skills and an agile and precise in-house production department guarantee effective solutions, always focused on innovation and originality.
We believe that the success of an event is a mix of creativity, rigor, emotion and content: from the scouting of speakers, presenters and talent to the creation of spaces according to the most creative requirements, to catering, reception and secretarial services.
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Easily accessible from the center of Milan, Factory NoLo is located in a nerve center of the city, just a few meters from the Loreto stop of the M1 and M2 metro lines.
100 m
1 km
Factory NoLo © is a highly exclusive event venue equipped with state-of-the-art facilities.
VAT number: 12162440015
Operational HQ: Viale Monza, 4 20127 Milano
Head Office: Via Pietro Bagetti, 31 10138 Torino